What are green and red flags when choosing a dog breeder?

15 April 2024

How can you ensure your purchasing from a responsible breeder?

You may be concerned about purchasing from a responsible breeder and have some questions about what to ask and think about.

It is really important that the health and temperament of the bitch (mother) and sire (father) are considered as these can directly affect the puppy. The Assured Breeder  scheme by the Kennel club means that breeders comply with heath screening as dogs can suffer with certain health conditions. Labradors can suffer with hip dysplasia for example so hip scores (this is where hips are measured by vets from an x ray).


The location of where the puppy is raised is really important too .. a dog raised outside in a kennel will not experience sights and sounds that living in a home will. This can include household appliances, people, the tv, fire alarms, doors slamming, lights going on and off, the radio. Not being habituated (gets used to) to noises and sounds can result in fear occurring later on.


Red flags to watch out for 🚩


  • The mother not being with the puppies. Look for signs that it is the actual mother - she may be nursing the pup's with her milk for example.
  • Dropping off the puppy to your home /meeting somewhere so that you don't see the puppy in the natural environment.
  • Never buying your puppy from the back of a van or near a airport - they could have been imported in.
  • The breeder not asking you any questions about having a dog.
  • You being able to get a puppy the first time you visit - the breeder should want you to be visiting many times
  • A puppy should not be bought home before 8 weeks  - avoid the breeder if they say you can bring them home much earlier than this.


The breeder will need to have created a socialisation and habituation plan 🐾


It is important that a breeder has created a socialisation and habituation plan for a puppy at their different developmental stages. This can include:


  • Seeing different people
  • Being handled by different people (The caveat to this of course important that the puppy is not sensitised to being touched (i.e too much rough handling that has been forced which has created fear in the puppy). 
  • Experiencing different surfaces underneath their paws.
  • Having toys to explore and engage with.


If you are looking for support in finding a reputable breeder and have more questions on what to ask we have a range of pre puppy support options.



by Lisa Sinnott 24 July 2025
Instagram may mislead you into imagining that children and puppies are a wonderful mix and your days will be filled with snoozing puppies and trips to the park amidst the daffodils. Just like many things on Instagram, expectation vs reality are very different!
by Lisa Sinnott 14 July 2025
Here are some reasons why a dog may be on the lead:
by Lisa Sinnott 10 July 2025
If you have recently got a puppy you may be finding it overwhelming, stressful, upsetting and something you’re beginning to regret.
by Lisa Sinnott 1 July 2025
I am reaching for my ice water bottle at every moment I possibly can!
by Lisa Sinnott 29 May 2025
Why do I work on vet referral?
by Lisa Sinnott 2 May 2025
Separation related challenges
by Lisa Sinnott 17 April 2025
What is a nervous system?
by Lisa Sinnott 16 April 2025
Being on the other end of the leash when a dog is barking and lunging can be painful stressful and upsetting.
by Lisa Sinnott 17 March 2025
There can be lots of different reasons why a puppy may not be walking. I’ve had this question quite a few times. Many puppies won’t walk outside but will run home when they reach their street.
by Lisa Sinnott 5 February 2025
Are puppy pads for toilet training the answer? When you’re toilet training your puppy it can be confusing to know what to do. You may have heard that puppy pad’s are the answer. Let’s discuss this. Remember that physically a pup’s bladder is very small.. they can’t hold it for too long! They don’t go to the bathroom indoors to spite you. Also remember that some dogs may not be going to the bathroom – they may be marking scent by doing very small pee’s.